GuineaPig Fieldwork – Global Fieldwork & Data Collection Experts2 March 2021 2022-07-22 2:05
GuineaPig Fieldwork – Global Fieldwork & Data Collection Experts
Seldom Heard Voices
in Market Research
Working in partnership with our clients, we champion the inclusion of diverse communities in qualitative & quantitative research studies
"Hard to reach" is a challenge, not an excuse!
While traditional "cookie cutter" recruitment strategies may not effectively engage diverse communities, that does not mean diverse communities are unable or unwilling to be engaged with.
Through sustained acceptance of the "hard-to-reach" challenge, we continue to develop bespoke, out-of-the-box methods for recruiting some of the most marginalized groups in the UK and overseas.
We'll recruit everyone your current fieldwork partners aren't able to!
Like everyone else, we recruit all of the traditional market research audiences such as consumer, business, automotive and healthcare. However, thanks to the extensive reach of our partner network, and our unique method of recruitment, we're also able to provide clients with passionate, enthusiastic participants from some of the most niche communities in modern day society.
Seldom heard audiences we cover include...
Ethnic Minority Groups
Mental Health Disorders
Poverty & Homelessness
Extreme Religious / Political Groups
Disabled & Neurodiverse
Refugees & Migrants
Katie ShawWonderlust Collective
Lucy FoylanThe Nursery Research + Planning
Charlotte CornishThe Liminal Space
Daniel ClayNewgate Research
Will BeardWDG Research
Established business partnerships with over 50 tried and tested international fieldwork providers allow us to offer all of our UK services anywhere in the world.
Take the hassle out of multi-national studies by making GuineaPig your one-stop-shop!
The Golden Rules
We know the importance of having a diverse team, who think and act in different ways and who you can rely on to bring contrasting views to the table. At the same time, we know how true it is that just one rotten apple can spoil the whole bunch.
This is why, as a team, we have carefully crafted a set of seven “Golden GuineaPig Rules” around the values we think are essential to our success. Each of us aim to live by these rules, both inside and outside of the office, and regardless of the different walks of life that we come from.
Honesty is the best policy!
Keep sleeves rolled up!
Have a voice!
Whistle while you work
Have the right tools
Make the dream work!
Drop us a line!
If you would like to talk to us about our services, a specific project or anything else, we'd love to hear from you!