GuineaPig Fieldwork – Global Fieldwork & Data Collection Experts

Seldom Heard Voices
in Market Research

Working in partnership with our clients, we champion the inclusion of diverse communities in qualitative & quantitative research studies

"Hard to reach" is a challenge, not an excuse!

While traditional "cookie cutter" recruitment strategies may not effectively engage diverse communities, that does not mean diverse communities are unable or unwilling to be engaged with. 

Through sustained acceptance of the "hard-to-reach" challenge, we continue to develop bespoke, out-of-the-box methods for recruiting some of the most marginalized groups in the UK and overseas.

We'll recruit everyone your current fieldwork partners aren't able to!

Like everyone else, we recruit all of the traditional market research audiences such as consumer, business, automotive and healthcare. However, thanks to the extensive reach of our partner network, and our unique method of recruitment, we're also able to provide clients with passionate, enthusiastic participants from some of the most niche communities in modern day society.

Seldom heard audiences we cover include...

Our Clients

"LOVE working with this team! You guys are one of a kind and the BEST partners!"
Katie Shaw
Wonderlust Collective
"I really enjoy working with GuineaPig. From initial briefing meeting to final feedback session, the team is proactive, enthusiastic and communicative. They seem genuinely engaged and interested in each project, and I always feel confident they will work collaboratively with us to resolve any issues if and when they arise. A very professional and friendly experience."
Lucy Foylan
The Nursery Research + Planning
"We have thrown GuineaPig huge challenges and they have met our needs - from international activists wary of research to Scottish people with very specific characteristics, the GP team did a great job with great project management - thank you GP team!"
Charlotte Cornish
The Liminal Space
"GuineaPig recruited 96 people for a large reconvened online deliberative project. While this was a challenging recruit it was managed adeptly and Theo was always on hand to provide support and offer valuable guidance that helped minimise drop-outs between waves."
Daniel Clay
Newgate Research
"In the short time that Guinea Pig has been around, they have quickly become one of our trusted and most helpful suppliers. We know that we can have full confidence when working with them on a project. I would highly recommend GuineaPig and Theo as a fieldwork supplier and we look forward to continuing to work alongside them in the future."
Will Beard
WDG Research
"Working with Theo & the team at GuineaPig has been brilliant. They’re great partners at each stage of the project process, always flexible and proactive with suggestions to make the research run more smoothly. Respondents on each project have always been engaged and on-spec. The team are a great bunch to work with as well!"
Harry Boulding

Global Coverage

Established business partnerships with over 50 tried and tested international fieldwork providers allow us to offer all of our UK services anywhere in the world.

Take the hassle out of multi-national studies by making GuineaPig your one-stop-shop!


The Golden Rules

We know the importance of having a diverse team, who think and act in different ways and who you can rely on to bring contrasting views to the table. At the same time, we know how true it is that just one rotten apple can spoil the whole bunch.

This is why, as a team, we have carefully crafted a set of seven “Golden GuineaPig Rules” around the values we think are essential to our success. Each of us aim to live by these rules, both inside and outside of the office, and regardless of the different walks of life that we come from.

Drop us a line!

If you would like to talk to us about our services, a specific project or anything else, we'd love to hear from you!

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