GuineaPig – Qualitative Services9 November 2020 2020-12-07 15:49
GuineaPig – Qualitative Services
If in-depth and detailed feedback is required for your next big idea, product or service, a qualitative approach is the way to go.
Qualitative research is the most effective method of understanding the why behind people’s views, opinions and decisions.
From one-to-one in-depth interviews and focus groups, all the way to large scale online communities and telephone depths, our team of experts have conducted every type of qualitative research study there is for some of the world’s biggest brands.