GuineaPig – Bits & Bobs – GuineaPig Fieldwork

Bits & Bobs

The perfect project often requires various additional components in order to achieve the desired research result.

We offer an assortment of optional extras, such as moderation, screener design, questionnaire scripting, transcription and translation services, venue booking and managing incentives to name a few. Leaving the nitty-gritty tasks to our experts helps to ensure that the project runs as smoothly as possible and allows our clients to focus on what is most important to them – the research!

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team@guineapig.me.uk

Screener Design

The crafting of concise, non-leading, engaging recruitment screeners is an artform. Screeners need to be detailed enough to ensure ever quota is accounted for, yet simple enough that respondents wont get bored and give up on applying to the study.

Incentive Management

Proportionately incentivising respondents for their time is hugely important to the success of any research study but paying out those individual incentives can be a long and tedious task, particularly when dealing with larger sample sizes. We handle the management of incentives for you, ensuring respondents are paid on time and allowing you to focus on what matters most - the research!

Moderation and Facilitation

Choosing the right person to conduct the interviews is just as important, if not so, than the respondents themselves. Through our network of over 50 hand-picked, trained and experienced moderators, many specialising in niche markets and unique audiences, we can provide you with the perfect research team for your project.

Survey Scripting & Programming

Great survey scripting and programming is essential to the success of any online survey. Through our platform we build and script surveys that effectively get the ‘right’ answers from participants and are designed to work on a computer, tablet or smartphone, providing the best possible experience for respondents and producing eye catching survey results for our clients.

Tablet Hire and Technical Support

When data is collected using non-digital methods, eventually someone needs to manually enter that data into a computer, a long and laborious task! Using tablets to collect the data digitally is far more efficient, leaves far less room for human error and allows data to be processed instantly.

Transcription and Note Taking

Transcription is the audio data gathered during the course of market research converted into word format. Many clients are happy to suffice with audio/video recordings but having the data in text gives researchers pinpoint accuracy when organising their findings and makes pulling out important quotes far easier.

Translation and Simultaneous Translation

Language barriers can prevent vital information from being collected, holding researchers back from truly tapping into international audiences or research targets for whom English is not their first language. Our network of trained translators cover almost every spoken language on the planet, allowing our clients to truly go global with their ideas.

Venue Booking and Hosting

Choosing the right venue can make all the difference when conducting your research. Whether you need an intimate viewing facility, a large hall with cooking appliances, or a simple meeting room we can guide you to the perfect place for your research and manage the booking for you.

Research is formalized curiosity, it is poking and prying with a purpose.

Zora Neale Hurston

GuineaPig – Bits & Bobs