Policy Makers & Activists – Cosmetics Animal Testing
Policy Makers & Activists – Cosmetics Animal Testing
About the project
Market
Brazil
Mexico
Methodology
In depth interviews
The Challenge
GuineaPig was approached by a large US based international market research firm to help them undertake a sensitive but important study into the issues and complications surrounding Animal Testing within the beauty and cosmetics industry within South America.
Target Groups
Brazil
2 Policy Makers within Government or Scientific Bodies
2 Activists currently working at roles which actively promote Anti-Animal Testing laws within Politics, Science, Education or other key industries
Mexico
2 Policy Makers within Government or Scientific Bodies
2 Activists currently working at roles which actively promote Anti-Animal Testing laws within Politics, Science, Education or other key industries
The Results
GuineaPig used our trusted international recruitment partners for this project to help secure some of the most interesting and diverse participants we've had for a campaign to date in what was a hard-to-reach audience. We recruited government officials, university professors, one of Brazil's leading medical research scientists and other key people to take part. GuineaPig also worked on the transcribing aspect of the interviews. A very successful and engaging study discussing very important topics.
