International DJs
International DJs
About the project
Market
- United Kingdom
- East Coast USA
- West Coast USA
- Mexico
Methodology
- Online Focus Groups via Zoom
- Video product reviews
The Challenge
An international research study relating to DJ Equipment with a focus on performance and Mixing Software. Our client, an industry leading DJ software developer, wanted to better understand the needs, wishes and experiences of professional DJs around the world, with the aim to develop the pro-version of the software in a more user-friendly way.
Target Groups
5x professional DJs of mixed genders per market.
Music genres:
- Commercial
- EDM
- House
- Drum and Bass
- Hip Hop
The Results
Leveraging our international network of DJs and musicians, we were able to recruit a highly diverse set of participants for this study.
The findings were profound, with key attitudinal differences discovered between countries, genres and levels of experience amung the DJs.
One of our most enjoyable projects to date.
