Parents and Babies
Parents and Babies
About the project
Market
United Kingdom
Methodology
- Online Focus Groups
- 7 day online diary tasks
The Challenge
One for the amazing mums and dads in the UK, GuineaPig worked closely with a well known baby wellbeing brand with the goal to understand what it means to take care of children– what parents are trying to accomplish and how it makes them feel.
Target Groups
12 parents
- 1-3 males and 9-11 females
- Between 21 to 45 years old
- Minimum 2 from Ethnic backgrounds
- Good mix of locations
- Mix of first time and second time mothers & fathers with kids 0-6 months, 6-12 months, 12-18 months, 2-3 years old.
- Some pregnant too
- Recruit 4-9 respondents with only one child
- Recruit 4-8 respondents with 2+ children
The Results
Bringing the joy of parenthood to the research space, this was a wonderful campaign with all participants actively engaging and sharing what it means to be a parent.
