Work Hard Play Hard
Work Hard Play Hard
About the project
Market
India
Mexico
Methodology
- Online Diary Tasks
The Challenge
GuineaPig worked with one of the worlds biggest video games console brands, to help them target a new market of potential users within Mexico and India. The brand wanted to know what non gamers currently do in their hobby and past time activities, whether they are around current video game users within their friends and family circles and what would tempt them into becoming gamers themselves.
Target Groups
24 non gamers from India and Mexico
Currently don't play video games but used do
Don't play video games but know someone who does
Doesn't play video games but interested
The Results
A very challenging and complex project, especially due to different time zones, but we levelled up, defeated the the boss mission and completed it! We are now the brand and their partners preferred international fieldwork company.
