GuineaPig – Quantitative Services

Quantitative Services

If statistical data and a clearer view of the big picture is required, a quantitative approach is what your project needs.

Through the surveying of large respondent groups with skillfully scripted questionnaires and stimuli, quantitative fieldwork highlights the trends and patterns in people’s views and behaviours.

With access to the best research venues, all of the technological gadgets and a vast network of professional interviewers strategically placed around the country, we have the knowledge and capabilities to complete quantitative projects using a wide range of methodologies.

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team@guineapig.me.uk

Online Surveys

One of the most popular methodologies for gathering data in market research today, online surveys allow researchers to gain insights from a large sample of verified respondents in a fast, cost-effective way and have real-time results instantly available for analysis

Hall Tests

Hall tests are another popular and cost effective quantitative methodology whereby respondents are invited to a controlled environment in a central location and asked to respond to certain stimuli, such as a product or product concept, food, drink, packaging, etc.

Product and Sensory Tests

Product tests focus on respondents reactions to a product as they experience it first-hand. Sensory testing goes a step further and measures reactions in relation to the senses i.e. sight, touch, scent, taste and sound. Eye Tracking and Biometrics are examples of sensory tests where researchers aim to bridge the gap between what people say and what they actually think/feel.

In-Home Usage Tests and Product Trials

In-home usage tests and product trials are methodologies where products are provided to consumers to use at home. The key advantage this methodology has over product testing in a controlled environment is that respondents experience the product in a real-life setting and cannot have their opinions biased by the environment, researchers or other respondents

Exit or In-Store Interviews

During in-store or exit interviews respondents are interviewed as they are either in the process of making a purchase or have made their purchases and are exiting the store. The nature of this methodology allows researchers to capture the thoughts and opinions of participants, that may later have been forgotten, while they are still fresh in the mind.

Door-to-Door Surveys

Door-to-door surveying is an "old school" research methodology in which respondents are interviewed on their doorsteps. It is far less common in today’s digital era but when targeting a specific geodemographic or when your target respondents are difficult to reach through modern methods, this “old” technique can be very effective in collecting high-quality data.

Mystery Shopping

Mystery shopping is a methodology used for measuring and monitoring the interactions between a customer and a company or organisation. Mystery shoppers are sent to covertly audit the practices and standards of a store, the activities and knowledge of staff, etc, and is most often undertaken as part of an on-going programme.

On-Street Interviews

Although one of the older "classic" methodologies, on-street interviews remain one of the fastest and the most effective forms of mass data collection. With this method researchers approach members of the public on the street (or any public place) and ask targeted questions, noting responses either on paper or via an electronic device such as a tablet or an iPad.

Without data, you’re just another person with an opinion.

W. Edwards Deming

GuineaPig – Quantitative Services