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Thoughts

Launching in Lockdown: To Niche, Or Not To Niche, That Is The Question

Does a startup need to cater to a niche market in order to be successful? In this article …

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Thoughts

Launching in Lockdown: The Power of being Small

Being a small business can be a struggle in many ways. Managing to make things work with only …

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Thoughts

Launching in Lockdown: The Dark Side of Entrepreneurship

The launch of my startup GuineaPig Fieldwork has been, for the most part, a tremendous success. After just …

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Thoughts

Launching in Lockdown: Opportunity or Insanity?

7 min read This is exactly what I’m doing – and the real answer is probably a bit …

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